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Join theNext Generationof Coaches

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Next cohort starts November 15th

Go from beginner to business owner.

NextGen is the business bootcamp that helps new and small coaches launch and scale their online coaching business.

  • 7modules
  • 25lessons
  • 6months
A coach working on her laptop outdoors, creating a post for her clients

You’ve got the drive.What’s missing is a system.

Maybe you’re just starting out. Maybe you’ve got a few clients from the gym, or a feed full of content that isn’t converting. Either way, the hard part isn’t the coaching. It’s the business around it.

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NextGen is for beginners and coaches ready to break through a plateau.

  • Starting from scratch

    You’re not a coach yet, but you’re ready to start. No company registration needed.

  • Going online

    You’re a PT ready to break free of the hourly grind.

  • Stuck under 50

    You’ve got clients, but growth has stalled.

Let’s get your coaching business off the ground.

Before NextGen

Grinding but not growing.

  • You have the ambition, but no clear offer to sell.
  • You’re not sure what makes you stand out.
  • Clients have nowhere to find you or pay you.
  • You post, but it doesn’t turn into clients.
  • Sales conversations feel awkward, or don’t happen at all.
  • Clients come and go.
  • Growth feels like guesswork.
  • You’re figuring it all out alone.

After NextGen

Growing with a plan.

  • A coaching product that’s live and ready to sell.
  • Your defined brand and clear target audience.
  • A website that converts, with payments set up.
  • A content plan that turns followers into clients.
  • A conversation flow and sales funnel.
  • A client routine that keeps clients coming back.
  • Clear targets and a plan for month one.
  • A community beside you and experts in your corner.
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Same coach. A completely different business.

Meet the experts.

Masterclasses with the Lenus specialists who have helped coaches grow from zero to 1,000+ clients. Websites, paid ads, marketing and social media: get the playbook used by some of the world’s biggest coaching businesses.

  • Calli NovakMasterclass
    Find what makes you stand outWith Calli NovakBrand Marketing Specialist
  • Scott VidebækMasterclass
    Build your coaching offerWith Scott VidebækSTO, Consumer Products
  • Patrick ChristiansenMasterclass
    Social media marketingWith Patrick ChristiansenBrand Marketing Lead, Europe
  • Dylan PavlikMasterclass
    Build your brand contextWith Dylan PavlikBrand Marketing Specialist
  • Alexander HjorthMasterclass
    Build a website that convertsWith Alexander HjorthGlobal Web Team Lead
  • Day John BaptistMasterclass
    Sales masterclassWith Day John BaptistGlobal Enablement Lead, Sales & Pricing
  • Kasper WeltzMasterclass
    The Level Up frameworkWith Kasper WeltzGlobal Enablement Lead
  • Sam PilkingtonMasterclass
    The launch checklistWith Sam PilkingtonSales Lead

Learn from coaches who’ve done it.

Live Q&A sessions with top Lenus coaches who have built enterprise coaching businesses. Hear what worked, what didn’t and the mistakes they’d skip if they started again, and leave with practical tips you can use straight away.

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How it works

Four weeks to launch. Five months to grow.

NextGen is built around doing. Every lesson is based on how real coaching businesses are built, with practical steps you can apply straight away.

Phase 1 · Launch

Month 1 · Guided education

  • Module 1Welcome to NextGenIntroduction to Lenus, the programme and your cohort.

    Lessons

    1. 1Welcome to the programme. Meet your fellow cohort coaches and see how the next six months will run.
    2. 2Meet Lenus. Who we are, who we power and why thousands of coaches build their business with us.
  • Module 2Set up your coaching businessGet your business foundations in place on the Lenus platform.

    Lessons

    1. 1Get set up on Lenus. Create your account and take a first tour of the platform.
    2. 2Build your coaching product. Structure your offer, set duration and price, and publish it ready to sell.
    3. 3Set up payments. Connect payments so you can get paid by your clients.
  • Module 3Define your coaching brandFind what makes you different, then bring it to life with a website built to convert.

    Lessons

    1. 1Brand Building Masterclass. Learn the foundations of a strong brand: who you serve, the promise you make and how you look and sound, with real examples from Lenus coaches.
    2. 2How Lenus builds brands. Discover our context store: the method we use to uncover a coach’s strongest brand levers.
    3. 3Build your own brand. Apply the context store to yourself to define your positioning, audience and visual direction.
    4. 4Build your website. Create a converting site in Lenus web studio, from page structure and copy to proof and the enquiry flow.
  • Module 4Build your audience onlineLearn how to get seen, earn attention and turn followers into enquiries.

    Lessons

    1. 1Social Media Masterclass. Choose your platform, define your content pillars and learn what earns attention in health coaching.
    2. 2Content that brings in clients. Hook, value, call to action: map the path from post to lead, and build the content plan that generates leads.
    3. 3Coach case study. A top-performing Lenus coach shares how they launched: what worked, what they’d change and what year one really looked like.
  • Module 5Convert and keep clientsTurn enquiries into paying clients, and keep them coming back.

    Master the consultation call, your follow-up flow, client onboarding and check-ins, and a referral system that brings in new clients.

    Lessons

    1. 1Sales Masterclass. Structure the conversation, present your offer and handle price and objections, on the phone or in writing.
    2. 2Reach out and follow up. Build your message flow from first contact to booked call, including what to do with a “no.”
    3. 3Coach case study. A top-performing Lenus coach shares how to nail client onboarding, check-ins and communication rhythm so clients stay and see results.
    4. 4Build your referral engine. When to ask, how to ask, what to offer and how to track it.
  • Module 6Level up your businessLearn how top coaches plan, then set the targets and initiatives that will drive your growth.

    Lessons

    1. 1The Lenus Level Up framework. The approach behind how Lenus helps coaches grow.
    2. 2The 4 core metrics. The numbers that matter most in a coaching business.
    3. 3How Lenus sets targets. See how leads, conversion, price and lifetime value combine into revenue.
    4. 4Set your own targets. A guided exercise to define how many clients you’re aiming for, and by when.
    5. 5Initiative planning. Explore Lenus’ playbook of proven initiatives for generating leads.
    6. 6Plan your initiatives. Build your own plan for your first month in business.
  • Module 7LaunchYou’re open for business and ready to grow.

    Lessons

    1. 1The Ultimate Launch Checklist. Product, website, payments, content, targets and conversation flow, all checked and confirmed.
    2. 2Your first launch week. Put your initiative plan into action, with Lenus by your side.

Phase 2 · Grow

Months 2–6 · Execution with support

  • Weekly live Q&A calls to get unstuck fast and keep moving.
  • A cohort community of coaches building at the same time as you.
  • Your targets as your scoreboard, reviewed along the way so you always know where you stand.
Week 1Month 6

Lenus Academy

Certified holistic health education, available for the full six months. Learn at your own pace and grow your coaching expertise alongside your business.

  • Certified education

    Lenus Academy is certified education built specifically for online coaches. It covers every part of holistic health, so you can coach with confidence, whatever your clients need.

  • Evidence-based courses

    All courses are based on the latest scientific evidence and created by experts across the spectrum of health, from nutrition and sleep to social and mental wellbeing.

  • EREPS, EuropeActive and NASM approved

    Lenus Academy is an approved education provider by EREPS and EuropeActive, as well as NASM (National Academy of Sports Medicine). Courses earn lifelong learning accreditation from EREPS and Continuing Education Units (CEUs) from NASM.

Standout students can be offered a Lenus Partnership.

Get the all-in-one coaching platform used by the pros.

Everything you need to run and scale your business, in one place.

Loved by coaches and clients.

Simple pricing.
Pick your start date.

$499one-time entry fee

20% of client revenue. No clients, no fee.

What’s included

  • Masterclasses with Lenus experts
  • Live Q&A with top Lenus coaches
  • The Lenus coaching platform
  • Access to Lenus Academy
  • Six months of support

Upcoming cohorts

  1. Cohort 1Limited spotsNovember 15, 2026Join the Waitlist
  2. Cohort 2Coming up soonJanuary 2027Join the Waitlist
  3. Cohort 3Coming up soonFebruary 2027Join the Waitlist

Frequently asked questions.

Do I need to be a certified coach to join?

No. You don’t need a certification to join. Lenus Academy runs alongside the programme, so you can get certified as you build your business.

What if I have clients on another platform?

NextGen is built for you too. If your growth has stalled, the programme gives you the commercial structure to fix the gaps in your funnel and start growing. You can keep your current clients on your existing platform or get them migrated to us.

Do I need to have a registered business?

No. You can join before you have a registered business, but to set yourself up on the Lenus platform you’ll need a registered business in your country of residence.

How much time do I need each week?

Plan for around 6–7 hours a week during the four launch weeks, and 20 hours a week in the growth phase, depending on how fast you want to grow.

What happens after the six months?

Your business keeps running on Lenus. When you’re ready to scale further, you can apply for a Lenus Partnership with a dedicated team behind you.

What language is the programme in?

This first cohort is taught in English. More languages are coming soon.

How does the sign-up process work?

Join the waitlist and we’ll reach out to you: you’ll be the first to know when applications open. Each cohort has limited spots, so keep an eye on your inbox.

Will there be another chance to join?

Yes. New cohorts will open every month, so stay tuned for the next one.

The next generation of coaches starts here.

Join the Waitlist